Finishing Touches Play Pivotal Role

For many exhibitors, competence in finishing will not just be a slogan at Drupa 2008, but an accurate description of the machine technology and materials on display. The following is a sampling of what visitors can look forward to seeing in key segments:

POINT OF SALE—By using the latest production techniques, greater value can be attained for high-end print point-of-purchase and advertising displays, without incurring prohibitive production costs. Because advertising of this kind has an increasingly short life cycle, manufacturers at Drupa 2008 will be presenting high-tech electronic systems that support the rapid production of advertising and display materials. In this context, digital printing with flatbed processes will be integrated more tightly into the process.