FINLAY — REDEFINING AN INDUSTRY

The term printer almost carries a negative connotation these days. Label a company a “commercial printer,” and the prevailing feeling is that the business has been painted into a corner, a dead end of sorts.

Certainly, this is not the case, but a new generation of companies that derive profit from putting ink on paper for customers has all but disavowed the term “printer.” Look at 75 percent of the companies that have changed their name in recent years. The word “printer” has been stricken from the name and corporate logo.