FINLAY — REDEFINING AN INDUSTRY

When Finlay gets at the heart of what a client wants its product to accomplish and who are their customers being targeted, it propels the company to a whole new playing field.

“Dropping the word ‘printing’ from our name and Todd’s approach to going after the customer really allows us to play in a higher value space,” Kevin Kalagher notes. “We get to do work that provides higher margins than the traditional printer enjoys. In today’s world, the printer has been placed in a commodity box, but we don’t allow ourselves to get pegged. We’re stepping outside that box to differentiate ourselves from the traditional printer and to attract a higher value, higher margin of work than the traditional print bid allows.”