FINLAY — REDEFINING AN INDUSTRY

“We try to develop accounts and don’t pursue the bid, price-only situation that so many printers have gotten caught up into,” says Kevin Kalagher, part of a one-two executive punch along with brother Todd, Finlay’s president.

“We’re out there creating value with a solution for a customer that might involve a sales force automation product for a client’s sales force, to get customized brochures from the field without having to go back through corporate or an agency. In doing so, we get the static printing, the large run sheetfed work, because we’ve helped their sales force be more productive out in the field.