Online Provider Vistaprint Changes Name to Cimpress

Cimpress intends to make this technology investment to advance its proprietary computer-integrated manufacturing technologies, which enable the company to mass customize personalized and unique physical products in small quantities at what it feels is affordable prices.

“We have a two decade history during which we have started a major market transformation, yet the next 20 years promise to be even more exciting,” said Robert Keane, president and CEO, Cimpress. “Businesses and consumers are still too often forced to choose between the ease and flexibility of digital communications and a more enduring tangible connection with their audience. We are changing that. Our mass customization and computer-integrated manufacturing technologies empower customers to make real and tangible connections with the simplicity of personalization that people have come to expect from today’s digital world.”