Companies Seeking to Obtain Customer Loyalty Via Social Media are Biggest Spenders

Additionally, the DMA-COLLOQUY survey shows that the amount of social media budget marketers allocated to loyalty objectives increased by 293% over the past 12 months, easily surpassing allocation increases for all other social media-related marketing objectives.

One of the key revelations from the research is that the absolute dollar amount marketers are setting aside for social media is low. When asked what percentage of their company’s overall marketing budget is spent on social media: