Companies Seeking to Obtain Customer Loyalty Via Social Media are Biggest Spenders

• the largest group, covering 24% of survey takers, selected “don’t know;”

• 17% of respondents said they allocated only 1% of their annual marketing budget to social media; and

• 16% said they allocate 4-5%.

• Smaller companies with tighter budgets are significantly more likely than large companies to say they spend almost 50% of their marketing budget on social media.