First-Class Mail: Direct Mail Best Practices

• The process of creating a productive mail campaign
• The types and classes of mail, and when to use them
• How to effectively plan a mail campaign so as to avoid costly mistakes and surcharges

With this session, you’ll gain the confidence to try new strategies and techniques in your campaigns.

Witkowski is an expert in creative mail formats and engagement strategies who has spent nearly 20 years collecting, analyzing, and documenting creative direct marketing solutions. She is also a world-class presenter—in-person, on video, or via webinar—and host of the 300-episode-strong YouTube video series “60-Second Super-Cool Fold of the Week.” She has also conducted groundbreaking industry research in the areas of direct mail, marketing strategy, and folded formats.