First-Class Mail: Direct Mail Best Practices
Research has consistently shown that even in the digital age, print direct mail remains the most effective means of maximizing marketers’ return on investment. But not just any direct mail—there are dos and don’ts and best practices for making print direct mail even more effective at achieving customers’ goals.
On Sunday, September 10, from 1:30 to 4:30 pm in Room S103bc, join direct mail expert Trish Witkowski for “Direct Mail Simplified: Critical Steps for Creating Mail that Performs,” a power-packed Computer Lab filled with vital direct mail information, advice, and inspiration. From developing a strategy to choosing a format, and from optimization to analysis, learn how to create mail that performs. In this fun and interactive workshop, Witkowski will identify the critical elements of a mail piece and the importance of the mailing list.
There’s a lot to learn, including:
- The process of creating a productive mail campaign
- The types and classes of mail, and when to use them
- How to effectively plan a mail campaign so as to avoid costly mistakes and surcharges
With this session, you’ll gain the confidence to try new strategies and techniques in your campaigns.
Witkowski is an expert in creative mail formats and engagement strategies who has spent nearly 20 years collecting, analyzing, and documenting creative direct marketing solutions. She is also a world-class presenter—in-person, on video, or via webinar—and host of the 300-episode-strong YouTube video series “60-Second Super-Cool Fold of the Week.” She has also conducted groundbreaking industry research in the areas of direct mail, marketing strategy, and folded formats.
