First HP T400 Inkjet Web Press in Europe Installed at Symeta

With the new HP technology up and running, Symeta aims to expand the applications it provides.

“Our vision for the future is to work with our customers and HP to grow our one-to-one solutions in Europe and achieve new levels of targeted direct marketing and transactional communication,” D’hooge said. “It’s about sending the right message to the right person through the right channel and at the right time. That’s the concept. By combining the strengths of the latest digital printing technology from HP with bespoke, high-quality print and document management solutions, we’re able to simplify and improve the way our customers receive, manage and send communications.”