First NPES Industry Summit Explores Optimistic View of Print’s Prospects

Joseph Truncale, president of NAPL, reported that “sales grew at their fastest rate in eight years in 2006 and will continue to grow, although at a noticeably slower pace, in 2007. Volume has finally regained pre-recession levels, and we’ve even regained some pricing power and profitability.

He also described how successful printers are adapting their businesses to structural change in the industry, along with some of the barriers that still remain, including the need to develop “a whole skill set for the sales force” in many companies.