First NPES Industry Summit Explores Optimistic View of Print’s Prospects

Among other presentations at the 26th edition of PRINT OUTLOOK were:

• Bruce Biegel, managing director of The Winterberry Group, commented that large volumes of ad spending are migrating away from traditional “above the line” media like TV and magazines and toward “below the line” activities like online promotions, events, podcasting and “place-based media” such as digital signage.