First NPES Industry Summit Explores Optimistic View of Print’s Prospects

• A first-time panel of “demand specifiers” portrayed a major element of the print buying process that was largely unfamiliar to many printers and vendors -- organizations like multi-association manager Smith Bucklin, which buys print services on behalf of more than 200 client groups.

• M. J. Anderson, VP/Creative Services at Trekk Cross-Media, talked about the “New P’s of Marketing,” requiring communications that are personal, purposeful, and passionate.