First NPES Industry Summit Explores Optimistic View of Print’s Prospects

• Vince Mallardi, president of the Printing Brokerage/Buyers Association International, described industry segments in which print was doing well, as well as some in which the industry was losing ground.

• Peter Johnson, VP of research and market intelligence for the Direct Marketing Association, stressed the importance successful marketers attach to data, and predicted that direct marketing would grow by 5.2 percent in 2007.