First NPES Industry Summit Explores Optimistic View of Print’s Prospects

• Charles Pesko, president of InfoTrends, urged a shift from evaluating the total cost of ownership of technology to looking at the total value of ownership and described a wide range of things printers are doing to add value to their customers’ communications.

A highlight of the PRIMIR meeting was the preliminary presentation of the findings of the group’s latest study, “The World Wide Market for Print,” which forecast the national and regional markets likely to show the strongest growth in the near future. The study is expected to be completed and the final report distributed to PRIMIR members this spring.