First Xeikon Café for Retail Marketing a Success

Xeikon launched the Xeikon Café event to bring printing and communications professionals together in shared learning experience. Communication plays an essential role at every stage in a product’s lifecycle, from development through manufacturing, promotion and sales. With today’s technologies opening up a diverse array of communication channels, the possibilities have never been more exciting. However, understanding what is available and how it can be implemented, is the first step to successful retail marketing. Reveal cross-sector product communication opportunities and facilitate marketing innovation is then also the key objective of the Xeikon Café initiative.