First Xeikon Café for Retail Marketing a Success

Following the success of the first event, the Xeikon Café on retail marketing will now go on-tour across Europe. More information about the dates and locations can be found on www.xeikon.com.

A winning situation for all stakeholders
“We live in a world of information overload, where the new generation consumers decide when to ignore or listen to your message,” says Danny Mertens, Business Development Manager at Xeikon. “It’s crucial to target consumers with personalized, relevant messages. Each consumer has their own unique profile and should be addressed accordingly. This is certainly a challenge for retail marketers—but it also creates many new opportunities.”