First Xeikon Café for Retail Marketing a Success

“Capturing and deploying variable data from your customer is one thing,” says Wim Hellemans, Manager at Enqio, a partner company of Xeikon and specialist in valuable business intelligence. “The next step is to turn your customer intelligence into tangible value for both the consumer and retailer. It is only when retailers have a clear understanding of consumers’ needs and preferences that they can offer personalized value propositions and targeted marketing incentives.”