First Xeikon Café for Retail Marketing a Success

Print: never more personal
The presentation of Gino Van Ossel, Professor at the Vlerick Management School, was a true eye opener for the audience. He emphasized the need for cross channeling, integrating and synchronizing the physical and virtual experience. Customization is the paradigm for both online and print marketing. In that respect, print is more alive than ever, as digital printing enables customized and very personal interaction with consumers.