Five Holiday Gifts --DeWese

Plan Is a Triple Threat

Wow! Brilliant! Roy Grossman is one of my pals; he and his team are doing something that simultaneously helps the environment and mankind in general and also has ENORMOUS marketing appeal to their Fortune 500 print buyers.

If you can come up with a few ideas like Roy's or even if you flagrantly take his idea, you will be doing a good thing—and print buyers will actually be driving their POs over to your plant.