FOCUS Trade Shows to Feature Print Sales Coach Rick Farrell as Keynote Speaker

ALEXANDRIA, VA—February 28, 2008FOCUS trade shows, hosted by the Print Services & Distribution Association (PSDA), will bring a new level of education to regional print distributors at they tour the country. Rick Farrell, one of the industry’s leading print sales motivators and professional sales coach, will lead the events’ in-depth presentation “How to Sell into Vertical Markets”. Farrell has over 25 years of professional sales and business development experience. His out of the box approach will demonstrate creative tactics print sales professionals can adopt to get in the door and start a business relationship with print buyers across a range of vertical markets.