FOCUS Trade Shows to Feature Print Sales Coach Rick Farrell as Keynote Speaker

“There is a right way and a wrong way to grow sales in vertical markets,” said Dennis McGarry, vice president of education and sourcing for PSDA. “Rick understands this and offers fresh, creative techniques to salespeople so they can stand out from the crowd and walk away with new business.”

Farrell’s two hour presentation will commence at 9 am and include a one-on-one with a local distributor. Following the presentation in each city, attendees will have the opportunity to meet with 60-75 printing companies who develop products and print services specifically demanded by buyers in vertical markets such as: healthcare, financial, environmental, retail, hospitality, manufacturing, automotive, and more.