Fold of the Week: Clever Summer Reading Promo
Hi! Something fun and summery hit the Foldfactory PO box this week, and I thought it was the perfect choice as we head into a holiday weekend.
Here’s what’s great about this week’s idea:
- I think you’ll be impressed with the level of creativity from a public library promoting a summer reading program. This format is ambitious, bold, and memorable when they could have gotten away with a very basic brochure instead.
- Great use of a single custom die to produce two different versions for different audiences and age groups.
I hope you like this idea as much as I do. I also could see the brochure in other shapes for other themes and occasions. Thanks for watching — I appreciate you.
How was this brochure produced?
Folding Style: Centered Stepped Accordion
Design: Van Rosenbaum, Skokie Public Library
Production: Two Nights Printing with Grace Printing and Mailing
Printing: Printed with 3 PMS colors + spot high-gloss UV varnish
Finishing: Score, Die-Cut, Perf, Hand Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
