Fold of the Week: Cutting Corners in Cool Ways
Hi – I hope you’re having a good week so far. Today I was feeling like digging into the details that can make a basic brochure into something special, and one detail we can play with is corner shape.
Here’s what’s cool about this week’s idea:
- Corner manipulation can dramatically change the look and feel of a brochure, and add style in subtle ways.
- We’ll look at four designs, including two samples with different sized rounded corners, an inverted corner, and an angled guillotine trim.
It’s all about the details, and this episode is proof! I hope you like this little, big idea! Thanks for watching — I appreciate you.
How were these brochures produced?
Folding Style: Accordion
Sample #1: Hartman Design Studio inc. with Kallen Printing
Sample #2: Redken
Sample #3: Roosevelt University
Sample #4: Design Ranch
Finishing: Score, Die-Cut (samples 1-3), Fold
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
