Fold of the Week: Designing with Hexagons
Happy Thursday! I’m back this week with a shape exploration, which is one of my favorite things to do these days. I realized I had hexagon-shaped brochures across several folding families, so let’s look at what can be done with this exciting shape.
In this episode:
- I’ll show you a Hexagon Cross, Hexagon Tulip, Hexagon Snake, Hexagon Gate Hybrid, and a Hexagonal Accordion.
- I’ll prove that breaking out of the average square/rectangular brochure shape can be a powerful way to create interesting and engaging print marketing.
This is a fun one that you won’t want to miss! Thanks for watching — I appreciate you.
How were these brochures produced?
Folding Style: Varied
Sample #1: Hederman Brothers (designed in-house by Craig West) / 5 x 4.125" folded; 11.75 x 12.375" flat
Sample #2: The Honeycomb Brochure by Red Paper Plane / 7 x 6" folded; 33 x 12.5" flat
Sample #3: Verb DB with Yorke Printe Shoppe for Forward By Norman / 9.5 x 8.25" folded; 28.5 x 8.25" flat
Sample #4: Jeremy Carrus of CPG with James Printing for Butler Manufacturing / 7.25 x 6.375" folded; 18.75 x 18.75" flat
Sample #5: John Deere with HM Graphics (now Color Ink) / 9.675 x 8.5" folded; 25 x 24" flat
Budget Rating: Moderate – High
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
