Fold of the Week: Flaunt Your Curves
Hi! I hope you’re having a good week so far. Well, two episodes ago we looked at using angled die cuts to create drama and added interest, and this week we’re looking at how to work with curves.
Here’s what makes this simple idea so great:
- A curved die cut creates an interesting shape to work with, and can be used for many different marketing and promotional ideas.
- On the budget side, with a generic shape like a curve, there's always potential to re-use the die on future projects.
I really enjoy the contrast between the angled designs on episode 649 and the curves from this week. Thanks for watching — I appreciate you.
How were these samples produced?
Folding Style: Single Fold, Roll Fold, Tri-Fold with Inverted Short Fold
Sample #1: Target Stores
Sample #2: George Mason University
Sample #3: KAKEE (designers Emmanuelle Montoglio and Jacinthe Proulx) for Vestechpro
Finishing: Score/Die-Cut, Machine Fold (samples 1 and 2), Hand Fold (sample 3)
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
