Fold of the Week: Great Giving Campaign
Today, I’m focused on a fundraiser with a compelling folded freemium that turns into a meaningful 3D keepsake.
Here’s what’s great about this week’s solution:
- It can be hard to come up with a creative and economical giveaway/freemium item for fundraisers. This one is production-friendly and really drives the concept.
- The luminary is a meaningful reminder of the hope, and the help, that a donation can provide. They’re creating an emotional connection with the recipient through a tangible object.
I love the candle concept — and I think this is a powerful idea for fundraising, holidays, and memorial events.
How was this freemium produced?
Folding Style: Single Fold
Design: Jessica Pitta / Design 446
Production: Design 446
Client: Mercy Center
Paper: 100 lb Gloss Coated Cover
Size: 5 x 7.75" assembled; luminary is 2.625" square when open
Print: Printed on a Xerox V3100 Digital Press
Finishing: Die Cut/Score, Fold, Glue, Hand Assemble
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
