Fold of the Week: Let's Wrap It Up!
With the holiday weekend coming up, I wanted something light, colorful, and fun — a great idea that can be used for lots of different verticals and marketing scenarios.
Here's what's great about this week's idea:
- Everything about this piece says texture – both visually and haptically. There's contrast in papers, and texture in the die cut.
- The opening experience is unique, and so is the clever way this two-piece composite brochure was assembled.
If you'd like to see a really nice variation of this format, revisit episode 544.
How was this booklet brochure produced?
Folding Styles: Tri-Fold
Client: Canon Solutions America / Production Print Solutions
Print Production: Cover digitally printed on the Canon imagePRESS C9010VP; Interior booklet printed on the Canon ProStream 1800
Paper: Astrobrights 80 lb cover, Sappi Flo Gloss 70 lb text (booklet)
Finishing: Die cut/Score, Saddle-Stitch, Fold, Tape
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
