Fold of the Week: No Envelope? No Problem.
Hi – I hope you’re having a good week so far. I’ve got something kind of cool for you today. I found five different imitation envelope (or faux-velope!) ideas to share.
Here’s what’s great about them:
- There's a lot of variety in the approach, and I’ll take you through the concepts in order, from the most complex design to the simplest.
- There’s something for every budget and marketing task – whether it’s a coupon mailer, an event invitation, or a higher-ed recruitment piece.
Envelopes are awesome, but it’s nice to know how to mimic one if you want or need to. Thanks for watching — I appreciate you.
How were these envelopes produced?
Folding Style: Varied
Sample #1: Mississippi Museum of Art with Hederman Brothers / 5 x 7" folded; 13 x 14" flat
Sample #2: Mercedes-Benz / 8 x 5.5" folded; 13.375 x 12.25" flat
Sample #3: Omaha Steaks with SPC / 7.25 x 5.25" folded; 7.25 x 13.75" flat
Sample #4: BGE an Exelon Company/ 8 x 6" folded; 8 x 16.25" flat
Sample #5: West Virginia University / 10.25 x 5.5" folded; 10.25 x 17.5" flat
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
