This week, we’re looking at a particular type of reveal folder that is great for organizing dense information in creative ways.
I have three samples to share, and here's what's great about this week’s big idea:
- Each example has the challenge of featuring a lot of written content that must be separated, but treated equally in the hierarchy of information.
- All three of these are quite similar in size and format, but a series of smaller design choices are the real differentiators.
Check out a brilliant variation of this format where none of the panels have short folds - it’s in Episode 582.
Thanks for watching. I’ll see you next week.
How were these folders produced?
Folding Style: Reveal Folder
Sample #1:
Design: Susan Teperow / Kronos (now UKG)
Paper: 80 lb Coated Cover
Size: 4.375 x 6" folded; 17.125 x 11" flat
Sample #2:
Design: Colman Brohan Davis (now 2.718 marketing) for JDRF
Paper: 80 lb Coated Cover
Size: 7 x 5" folded; 14 x 8.5" flat
Production: Die-cut/Score, Hand Fold, Insert, Wafer Seal. 22,000 qty.
Sample #3:
Design and Production: Connexion Printing Consultants for Kilns College
Paper: 80 lb Uncoated Cover
Size: 5 x 7" folded; 19.5 x 13" flat
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.