Fold of the Week: Retro Souvenir Mailer

This week, I’ve got a simple, creative, and — most importantly — effective fundraising mailer idea to show you.

It takes a classic and machinable fold and turns it into a vintage-style souvenir that inspires a sense of nostalgia and drives donor response. Here’s what’s exciting about this week’s solution:

• It’s a great example of how doing something different can really stand out to your audience – in this case, illustration instead of photos, and a self-mailer instead of the usual envelope-enclosed fundraising package.
• This piece also demonstrates creativity in a classic, machinable format that’s efficient for mail.

You don’t have to spend a fortune to create powerful print marketing.

How was this mailer produced?

Folding Style: Roll Fold (vertical orientation)
Print: Oliver Printing & Packaging Co.
Illustration: Beth Wolfensberger Singer
Design: Ryan Sprowl / Oberlin College Office of Communications
Client: Oberlin College / Annual Fund
Paper: 80 lb Finch Opaque White Smooth
Size: Folded: 6 x 4.25"; Flat: 6 x 24.5"
Printing: Printed 4-color offset on a 74" Heidelberg 6-color press
Finishing: Score/perf 3-up on a Bobst Speria, envelope tipped-in and machine folded
Budget Rating: Low