Fold of the Week: Self-Pocketed Mail Surprise
This week, I’ve got a modified T-Cross self-mailer design that’s a total multi-tasker, and I’ll share three examples from the successful series.
Here’s what’s great about this mail solution:
- The feels like a Tri-Fold with a glueless pocket – it’s endlessly versatile and in this instance the pocket does double-duty as a tear-off BRC.
- This format offers smart design, personalization, efficient production, and a direct marketing formula that works.
Great mail makes me happy. I hope you love it as much as I do. Thanks for watching. I’ll see you next week.
How was this mailer produced?
Folding Style: T-Cross
Client: Annie's
Design: Beckie O'Connor / SPCFuel
Print Production: SPC / Niles, IL
Paper: 80 lb Matte Coated (T-Cross carrier)
Size: 6 x 9 " folded; 17.875 x 13.25 flat
Production: Printed 4/4 plus Spot Gloss Varnish, Spot Soft Touch (samples 1 and 2), Spot Rainbow Glitter (sample 3)
Finishing: Machine Die-cut/Score/Perf/Insert
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
