Fold of the Week: Small Budget, Big Idea
Today we’re talking about one of my favorite low-budget, high impact strategies — the image trick — and I’ll show you three different ways to do it on three classic folding styles.
Here’s what’s great about this week’s lesson:
- We’re looking at a Gate fold, a Tri-Fold and an Accordion, and we’ll see just how different but equally engaging these image techniques can be.
- This is a low-budget idea that can really enhance a concept, and it’s a great strategy to keep in mind as you develop or revisit marketing campaigns.
I could go on and on with this one 🙂 I hope you like the episode. Have a great week!
How was this image trick produced?
Folding Styles: Gate Fold, Tri-Fold, Accordion
Sample #1: John Roberts for Infinite Campus
Sample #2: The Farmer's Dog
Sample #3: Creative Squall for Full Color, Inc.
Paper: ~80 lb Coated Cover
Finishing: Machine Fold
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
