Fold of the Week: Stylish, Simple Asymmetrical Accordions
Hi! I hope you’re having a great week so far. I’ve got a simple concept to share with you today, and it’s centered around the idea of using asymmetry as a budget-friendly creative tool for Accordion folds.
Here’s what’s great about this simple idea:
- This format is really just an Accordion fold with a long trailing panel, which means the production difficulty and makeready time is generally not going to increase unless you push the extremes.
- Asymmetry is a fun design tool to work with, and creates lots of interesting layout options that can energize and inspire fresh design solutions.
I hope you enjoy this week's big (little) idea. Thanks for watching — I appreciate you.
How were these brochures produced?
Folding Style: Asymmetrical Accordion Fold
Sample #1: Target Stores – Proenza Schouler for Target campaign / 7 x 5" folded; 15.75 x 5" flat
Sample #2: CJ Graphics, Toronto / 6.5 x 4.75" folded; 19.75 x 4.75" flat
Sample #3: Ladew Topiary Gardens with Peabody Press / 9.25 x 4" folded; 18.25 x 4" flat
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
