As you probably know by now, I love a good format modification — no matter how subtle.
If you go back 2 weeks to the football mailer, you'll remember that I shared a technique that added a lot of excitement to a classic Tri-Fold. This week, I've got another modified Tri-Fold for you.
Here’s what’s great about it:
- The extra panel is on the inside, and becomes a focal point in the final reveal.
- This example is very simple — no custom shapes or special print effects—but it still grabs your attention.
Compare the two and see which one works for you.
How was this tri-fold produced?
Folding Style: Tri-Fold / T-Cross Hybrid
Sample No. 1: Old Dominion University
Sample No. 2: John Roberts for Deluxe Corporation
Finishing: Diecut, Score, Machine Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.