Fold of the Week: Triple Parallel Variations, Part 2
This week is the second half of my two-part exploration into creative variations of the Triple Parallel fold, so if you missed last week, make sure you go back and watch part one.
Today, I’ve got two 12-page Triple Parallel folds to share, and they both seem very different. Here’s why this format is important:
- The first example is a great idea for anyone who makes booklet mailers or product catalogs. The 12-page parallel can actually take the place of a stitched booklet.
- Both formats use only three parallel folds and can be folded by machine, which makes them “Low Budget Wonders.”
I hope you find a way to use the versatile Triple Parallel in your marketing mix. Thanks for watching!
How were these mailers produced?
Sample #1: Thomas Jefferson Foundation
Size: 6.5 x 8" folded, 38.375 x 8" flat
Sample #2: Penn State College of Arts and Architecture / Palmer Museum of Art
Size: 4 x 9" folded, 23.875 x 9" flat
Paper: 80-100 lb Gloss Coated Cover
Print Production: Printed 4/4
Finishing: Score and Machine Fold
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
