Fold of the Week: Truly Interactive Marketing
This week’s big idea is actually not a fold, but that’s OK – it’s a fun and visually interactive concept that I think you’re going to love.
Here’s what’s great about it:
- Brilliant integration of life-sized imagery with strategically placed die cuts for intuitive interaction and engagement.
- There are SO many ways to think about how to use imagery and special print effects to make powerful and memorable brand experiences.
I hope you enjoy this quick and fun idea. Thanks for watching. I'll see you next week.
How was this promo produced?
Client: Boomtown Pub & Patio
Printer: Kallen Printing / Calgary, AB
Paper: 100 lb Coated Cover
Print Production: Printed 4/4
Finishing: Die-cut
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
