Fold of the Week: Double-Take Mailers
Today, we’re taking a look at format modification, and the choices we get to make to change the experience, the focal point, and how we can add interaction in different ways.
I’ve got two mailers this week that share a similar base format, but each has a different panel count, coupon configuration, cover shape, and more. Here’s what’s to like:
- One panel can completely change the appearance and the user experience of your design — we’ll compare side-by-side.
- The featured format brilliantly demonstrates the placement of the special offer, which is a lesson unto itself.
Great mail design meets a flexible and interactive format and efficient production!
How were these mailers produced?
Folding Style: Swinger Fold
Print Production: SPC / Chicago
Client: Marley Spoon
Dimensions: 9 x 5.25" Folded; 36.5 x 5.25" Flat
Paper: 80 lb Gloss Cover
Printing: Printed 4/4 sheetfed
Finishing: Die-cut/score/perf, fold, glue, and inkjet image in one pass.
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
