Fold of the Week: Inexpensive and Attention-Getting Coupon Ideas
Hi! I’m a little late today, but I hope it's worth the wait! I’ve got some simple and effective coupon mailers that should be super helpful if you’re planning any promotions in the coming months.
Here’s what’s great about these coupon ideas:
- I’ve got 5 brands and six samples to show you—each one is simple, unique, and engaging in its own way.
- They’re all based on a tri-fold format, which makes them more efficient to produce.
I challenge you to send a coupon or a ticket or something for customers to remove and use to drive a sale. Thanks for watching — I appreciate you.
How were these coupons produced?
Folding Style: Basic 4-Pager / Tri-Fold
Sample #1: Chewy.com
Sample #2: Design: Jacob Chavez / Format: Smartpress Designer Folds
Sample #3: LOFT
Sample #4: Lands' End
Sample #5: Tommy Bahama
Finishing: Score, Die-Cut, Machine Fold
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
