I’ve got something fun for you this week. I’m going to show you three different ways to fold a marketing brochure using an equilateral triangle as the finished shape.
Here’s what’s cool about this week’s big idea:
- Each of the three samples look similar when folded, but each utilizes a different folding technique — Roll, Accordion and Cross.
- All three formats make a different shape when laid out flat, offering lots of creative possibilities.
Have fun with this week's exploration, and think about what other shapes could make interesting brochure designs. Thanks for watching. I'll see you next week.
How was this brochure produced?
Sample #1: enrollmentFUEL with Standard Press
Size: 9.5 x 9.5" folded, 19 x 16" flat
Sample #2: Thomson Prometric
Size: 8 x 8" folded, 16 x 16" flat
Sample #3: Offset Impressions for Temple University
Size: 5.125 x 5.125" folded, 22.25 x 8.5" flat
Paper: 80-100 lb Gloss Coated Cover
Print Production: Printed 4/4
Finishing: Die-Cut, Score, Hand Fold
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.