I found some fresh inspiration in the greeting card aisle, and it's an idea that can be applied to many verticals.
Today I'm sharing a technique that can quickly transform a Stepped Accordion into a Waterfall Booklet.
What’s great about this week's fold:
- With a strip of tape, the user experience changes from a wide, single spread pull out to the turn of a page.
- No stitching of loose components required for this "booklet."
This little idea would be great for higher ed, healthcare, loyalty programs, and training manuals. I hope you like it as much as I do.
How was the booklet produced?
Folding Style: Stepped Accordion
Client: Hallmark
Paper: ~100 lb Uncoated Cover
Size: Folded - 4.75 x 6.75" / Flat - 20.5 x 6.75"
Production: Printed 4/1 plus spot glitter
Finishing: Score, Fold, Glue/Tape
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.