Fold of the Week: Mic Drop Fold Idea

Here’s a truly outstanding concept and design for a brochure – it's layered, and folded, and stitched and quietly confident. However, this piece goes way beyond the aesthetic.

You really have to see it to understand just how great it is, but here are a few highlights:

• The stepped, layered cover really makes you want to explore what's inside. The covers set the narrative and draw you in.
• The words, images, Gate Fold center spread, and overall style gives an intimate look at the school and its students, and highlights their uniqueness.

This piece is truly perfection — a total mic drop. You cannot miss this episode.

How was this brochure produced?

Folding Style: Stitched Booklet with Closed Gate Insert
Design: 160over90 
Print Production: The Phoenix Group / Philadelphia
Client: Choate Rosemary Hall
Dimensions: 7.75 x 10.875" Folded
Paper: 80 lb Rolland Enviro Cover/Text
Printing: Printed 4/4 on a UV press
Finishing: Trim, Score, Fold, Jog, Saddle Stitch
Budget Rating: Moderate