Fold of the Week: Swinger Fold for Direct Mail
This week, I’m going to shed some new light on the Swinger Fold. It’s often used as a novelty format for events and holidays, but you may be surprised to know it has real potential in direct mail marketing as well.
I’m going to show you a gorgeous, classic Swinger Fold first, and then we’ll dive right into this week’s big idea.
What’s great about the Swinger Fold for mail marketing:
- It’s a simple, dimensional format that can be machine folded in larger quantities.
- The swinging shape is a focal point for special offers, coupons, and more. And, due to the nature of the die cut, the coupon is already halfway out and easy to remove and set aside.
You’ll never look at the Swinger Fold the same way again after you watch this week’s episode!
How was the Swinger Fold produced?
Folding Style: Swinger Fold
Sample #1: Jennifer Kozak (Klutch, Inc) with HBP, Inc. for Tiny Jewel Box
Sample #1 Finishing: Score, Hand Fold, Insert into Envelope
Sample #2: SPC for Darden Restaurants
Sample #2 Finishing: Machine Score and Fold
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
