Folders — The Possibilities Are Endless

To fuel these dreams, Printing Impressions has gathered information on some of the folding technologies to be showcased at DRUPA, as well as a few other noteworthy members of this hardware category.

Folders for Targeted Mail
Recent changes in the communications and printing industries have given rise to a new breed of folder, contends Ben Polk, marketing director at Profold. In order to accommodate their clients, commercial printers—as well as direct mailers, ad agencies, etc.—are moving to targeted mailings, which require shorter print runs to specialized audiences.