Fontana/Affiliate--A Waterless Course

"It's helping us because we don't have competition," Connors says. "I find it interesting that the new generation of presses that are the future of the industry, such as the Quickmaster DI, are actually waterless."

While many printers charge a premium for waterless printing, Fontana managed to keep prices constant, while still offering the higher quality that dry offset offers. They accomplished this by making the full commitment to waterless printing. Rather than having two production lines, there is just one streamlined operation. In this way, every factor that may make the process more expensive is offset by something that reduces the cost.