Fools and Their Foolproof Workflows --McIlroy

While Adobe's PDF has clearly improved the efficiency of prepress workflows, it's still a long way from delivering on its promise. Why is PDF falling so short? Are the clients really so dumb? This is what the printers could no doubt assure us. Or are the printers, who grew up thriving on their ability to address every chaotic calamity a client could catapult in their direction, unwilling to face the fact that the tools are now available to make peace, not war, to finally have the kind of dependable, repeatable workflows they've claimed have always been their goal?