For Buchanan Visual Communications, the Future Of Print Lies in Perfecting

Although the Double Diamond began commercial production in September, Johnson said the company already has received orders for projects printed on plastics that could lead to subsequent business with numerous existing customers.

“Printing on styrene, static-cling and synthetic paper affords a real opportunity for us,” he said. “There are fewer players in plastics printing, and the higher margins compared with conventional substrates reflect this fact. The press has given us the opportunity to increase revenues for each dollar expended on labor and has opened us new markets for expansion.”