Production Inkjet Printing: Ready for Prime-Time for Commercial, Package Printers?

Creative Considerations

"You're going to start working with the creative world when working in a dynamic, full-color environment with marketing statement messaging in full-color. You'll need to give them parameters; they can't have real high TAC (total area coverage) on the page. They can't change paper stock each run. Designers who have been working on marketing brochures, etc., have to be welcomed to the world of transaction printing and educated accordingly."