Production Inkjet Printing: Ready for Prime-Time for Commercial, Package Printers?

Among the primary tripping points for transactional (and other types of) printers using inkjet:

• Inexperienced color users need to understand ink/paper interaction.
• Understand the difference between other types of digital color and inkjet color.
• Pricing for inkjet. It's not just about cutting prices. Understand the value-adds that inkjet brings to the client, then price appropriately.

Similar to the transpromo space, the direct mail sector is still embarking upon an ongoing quest to better leverage data and craft content that is more relevant to the recipient of the piece, notes Marco Boer, vice president of I.T. Strategies, and conference chair of the 2014 Inkjet Summit (see sidebar on page 34). Much success is being realized in areas including retail-related accounts via customer loyalty cards and the finance industry with credit cards.