Production Inkjet Printing: Ready for Prime-Time for Commercial, Package Printers?

After a printer has expended $2 million on an inkjet press, the investments are only just the beginning, according to Boer. "You probably have to sink another million or two into setting up a good workflow/software system, to be able to harness that nicely relevant data," he says. "Then, you have to change the sales process; gain more trust from your customers because you're handling their most sensitive data. It's really a journey where all the players in the ecosystem, ranging from the printer vendor to the guy that supplies relevant data, have to become more trusting with each other and experiment on some things."